Launching in January 2011, Right at Home can be found on both Oprah.com's "Protect What Matters Most" web page and also Caring.com; kicking off an aggressive and focused media campaign. Establishing brand awareness, creating lead generation, and also setting the stage as being the solution for seniors who wish to "age in place" are the goals behind the decision to partner with Oprah.com and Caring.com. Additionally, banner ads for the brand can also be found infiltrated throughout other sections of the Oprah site with the objective of driving traffic to the Protect What Matters Most section. With Caring.com, the brand is featured on the "Home Care" sector. Right at Home created a customized welcome video and also web content designed to interest the concerned adult children conducting research on the web.
"One of the things that sets Right at Home apart is that we don't currently have an ad fund. This means that the funding for these marketing initiatives on Oprah.com and Caring.com were paid solely by Right at Home, to ensure a proactive lead generation incentive to benefit our franchisees."
With the approaching age wave of Baby Boomers reaching retirement age and becoming the next generation that will require supportive care, Right at Home is poised for rapid growth in the recession resilient industry of health care. Since 1995, Right at Home has grown to more than 200 franchise locations in the US, Great Britain and Brazil.
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