Choosing a Franchise Part 2 - Core Values cont.

Each of us is shaped by our system of core values, but we seldom think of them. They work like our immune system. When we are healthy, we never think about our immune system. But when we engage in behavior that damages our immune system not getting the right nutrients or missing sleep, it breaks down, and we get sick. Too often we take medications that remove some of the symptoms of being sick. We would do better to strengthen the immune system so we can be truly healthy again. In the same way, our core values work to keep us happy. But when we live our lives in such a way that conflicts with our core values, we become dissatisfied and restless. Too often we treat our dissatisfaction with distractions like entertainment or daydreaming. We would do better to rearrange our lives in such a way that our daily activities support our core values instead of conflict with them. But first, you must identify exactly what are your core values.
Core Values Exercise
Take three pieces of paper. Write on the top of the first piece of paper, “Special Times”. Write on the top of the second piece of paper, “Why Special Times are Special”. Write on the top of the third piece of paper, “Core Values”.
Think of a time in your life when you were the happiest. Where were you? What were you doing? What made that time so enjoyable or even magical? Were you alone? Were you with others? If so, who were you with? How did they add or detract from the experience? What were your feelings? Did you want the time to last forever? Is there anything you can do now to make that feeling come back? Describe that special time on the piece of paper entitled “Special Times”.
Continue to write down 2 or 3 times or experiences that were especially meaningful to you. Answer the above questions about each experience. Only list times or experiences that were very special to you. Don’t superimpose someone else’s values on your memories. Perhaps the birth of your first child was a very special moment to you. Or maybe you were just exhausted and glad it was over. There is no right or wrong here, and no one is going to read it but you, so be completely honest.
Now go back and read through each experience carefully. Ask yourself, “What made those experiences so important to me?” “Why did they have such an impact?” Look for common threads. What do all these experiences have in common? Were those common elements what made the special times so special? Write the reasons why those experiences made you happy on the sheet entitled, “Why Special Times are Special”.
Now, read over the reasons you listed on the second sheet. What values stand out? For example, all of your special times might involve being with your family. What made those times special was sharing moments with people you love. A core value would likely be Family. Perhaps your special times were catching your first fish, winning an athletic event, graduating from college and getting a big promotion. The reasons those times were special were fulfilling your goal and being recognized by people you respect. Your core value might be Pride of Accomplishment.
Here are some possible core values.

Creativity
Integrity
Pride of Accomplishment
Perseverance
Family
Spirituality
Community
Recognition
Philanthropy
Generosity


Make Money Doing What You Love Most

The exciting part of knowing your core values is to envision a way to make money through their commercial application. Perhaps family is one of your core values. You should look at businesses that you can operate from your home, where you will not only be close to your family, but also be able to involve them in some aspects of your business. If your values include spirituality, a health related business could incorporate a spiritual dimension. If recognition or philanthropy are included in your list, a business that is built on community involvement might be just the ticket. Whatever your core values are, design a business that will incorporate those values on a day-to-day basis. If your core values drive your business, life will be more fulfilling, and success will come much easier. People always do best what they love to do the most.

Ed Wills
WFA Franchise Consultants