This week, we see the pictures of the Carnival cruise ship on its side. Lives were lost. People are missing. Every crisis is a human crisis. $100 million in damages have been identified already with more reputation and brand damages to come. Stories of crew incompetence including the captain abandoning ship are being circulated. The blame game has started. If you are explaining in a crisis, you are losing.
Even a small disruption can cause significant impacts on a company.
Like the Marines, Firestorm is looking for a few good people as franchisees. If you have candidates with senior management experience that are sales oriented or have existing B2B businesses, Firestorm is seeking franchisees interested in providing crisis management planning and response with a national territory. If you identify a business that needs our services, Firestorm pays referral fees for those that result in paid engagements.
2011 set records for disasters. 2012 is on track to continue the pace. What’s next?
Tuesday, January 17, 2012
Tuesday, January 10, 2012
Feed Your Brain
I don't know if you think about your brain very often, but you should. Your brain is very important to you. It is, after all, responsible for making the decision about whether or not to make an investment, start a new business, or marry someone you care about. Ultimately, your brain is going to determine whether you succeed or fail in life. That being said, perhaps you should consider how to take better care of it.
Your brain is the central control unit of your life. It weighs just over 3 pounds, but consumes 1/5th of the oxygen you breathe, 1/4th of your blood flow, and 1/3rd of your water intake. Those are not just meaningless trivia. Oxygen, blood flow and water fuel your brain, and you can actually improve brain function by increasing oxygen, blood flow and water.
1 - Improve hydration of your brain by drinking enough water.
Most people do not have adequate fluid intake. According to the Mayo Clinic recommended water intake varies according to a number of factors including general health, gender, activity level, etc. However, on average a female requires about nine 8-ounce glasses of water a day. The average male requires about thirteen 8-ounce glasses each day. Other fluids count towards total fluid intake. However, diuretics, like coffee, count for less than a full cup.
You may have never noticed subtle improvements in your thought processes on days you are fully hydrated, but you have probably noticed the inverse. If someone is acting stupid, people often say, "They must have been in the sun too long." If you have ever spent a good deal of time out of doors in the sun without proper hydration you have probably experienced headaches and deterioration of clear thought. The same can happen indoors in a dry environment, but it generally takes longer.
2 - Increase blood flow to your brain with aerobic exercise.
Research has shown that regular exercise improves blood flow to the brain. It has long been known that exercise improves attitude and promotes emotional stability. This is due to the increase of endorphins, serotonin, dopamine, and other neuro chemicals. Studies in the US and Europe have clearly established that the same exercise that is good for your heart also improves motor function, auditory attention, and memory. One study of students demonstrated that aerobic exercise was related to scholastic success in reading and math.
Everyone who can move should perform 30 minutes of aerobic exercise each day. Start where you are. Build slowly. You don't have to run a marathon, just get your heart pumping and your blood flowing. You will not only start to think better, you will live longer - not a bad side benefit.
3 - Increase oxygen flow to your brain with regular deep breathing.
Deep breathing exercise is a fundamental part of many religions as well as exercise programs. Navy Seals, chess masters, and the Blue Angels have all developed specialized breathing techniques to improve brain oxygen levels in high stress environments.
I practice deep breathing in conjunction with meditation each morning as I plan my day. I alternate between upper breathing, which improves imagination and creativity, and lower breathing, which improves peacefulness and well being.
Your life is a series of decisions made in your brain. Feed your brain so you will be equipped to make good ones.
Your brain is the central control unit of your life. It weighs just over 3 pounds, but consumes 1/5th of the oxygen you breathe, 1/4th of your blood flow, and 1/3rd of your water intake. Those are not just meaningless trivia. Oxygen, blood flow and water fuel your brain, and you can actually improve brain function by increasing oxygen, blood flow and water.
1 - Improve hydration of your brain by drinking enough water.
Most people do not have adequate fluid intake. According to the Mayo Clinic recommended water intake varies according to a number of factors including general health, gender, activity level, etc. However, on average a female requires about nine 8-ounce glasses of water a day. The average male requires about thirteen 8-ounce glasses each day. Other fluids count towards total fluid intake. However, diuretics, like coffee, count for less than a full cup.
You may have never noticed subtle improvements in your thought processes on days you are fully hydrated, but you have probably noticed the inverse. If someone is acting stupid, people often say, "They must have been in the sun too long." If you have ever spent a good deal of time out of doors in the sun without proper hydration you have probably experienced headaches and deterioration of clear thought. The same can happen indoors in a dry environment, but it generally takes longer.
2 - Increase blood flow to your brain with aerobic exercise.
Research has shown that regular exercise improves blood flow to the brain. It has long been known that exercise improves attitude and promotes emotional stability. This is due to the increase of endorphins, serotonin, dopamine, and other neuro chemicals. Studies in the US and Europe have clearly established that the same exercise that is good for your heart also improves motor function, auditory attention, and memory. One study of students demonstrated that aerobic exercise was related to scholastic success in reading and math.
Everyone who can move should perform 30 minutes of aerobic exercise each day. Start where you are. Build slowly. You don't have to run a marathon, just get your heart pumping and your blood flowing. You will not only start to think better, you will live longer - not a bad side benefit.
3 - Increase oxygen flow to your brain with regular deep breathing.
Deep breathing exercise is a fundamental part of many religions as well as exercise programs. Navy Seals, chess masters, and the Blue Angels have all developed specialized breathing techniques to improve brain oxygen levels in high stress environments.
I practice deep breathing in conjunction with meditation each morning as I plan my day. I alternate between upper breathing, which improves imagination and creativity, and lower breathing, which improves peacefulness and well being.
Your life is a series of decisions made in your brain. Feed your brain so you will be equipped to make good ones.
Wednesday, January 4, 2012
ZEN MASSAGE FRANCHISE EXPANDS AS BENEFITS OF MASSAGE THERAPY BECOME BETTER KNOWN
The benefits of massage therapy are far-reaching and long-lasting, according to new research. Now, with affordable Zen Massage franchises in the Southeast, more and more people can reap those benefits.
Massage therapy is a general term for manipulating skin, muscles, tendons and ligaments. The Mayo Clinic, one of the most prestigious hospital and research institutions in America, cites massage as helpful with stress relief, managing anxiety and depression, pain, stiffness, blood pressure control, sports related injuries, and even boosting immunity.
The unique Zen Massage philosophy of high quality massage at affordable prices allows all Americans to indulge in these benefits, especially since there are no contracts and no membership fees.
America’s most famous television doctor, Mehmet C. Oz, “Dr. Oz.” offers massage to all surgery patients at the Cardiovascular Institute at New York Presbyterian Hospital. Dr. Oz also gets a weekly massage for himself.**
Why does it work? Several studies show massage reduces levels of the stress hormone cortisol while boosting the feel-good hormones serotonin and dopamine. That works wonders for your blood pressure and nervous system. What’s more, Partap Khalsa, Ph.D. of the National Institutes of Health says the benefits of massage may last as long as a year after just a few treatments.
Zen Massage offers hot stone, deep tissue, Swedish and couples massage. The Zen promise is always a high quality massage you can afford. Here’s to your health!
No contracts. No membership fees. Just high a quality spa massage at prices you can afford.
*Mayo Clinic.com, Jan 30, 2010
**CNN Health, “Massage: It’s real medicine,” Apr. 08, 2007
***Partap Khalsa, Ph.D., National Institutes of Health’s National Center for Complementary and Alternative Medicine
ZEN MASSAGE is America's affordable massage franchise. Low investment. Low operational costs. Affordable prices for the consumer with no long term contracts.
Massage therapy is a general term for manipulating skin, muscles, tendons and ligaments. The Mayo Clinic, one of the most prestigious hospital and research institutions in America, cites massage as helpful with stress relief, managing anxiety and depression, pain, stiffness, blood pressure control, sports related injuries, and even boosting immunity.
The unique Zen Massage philosophy of high quality massage at affordable prices allows all Americans to indulge in these benefits, especially since there are no contracts and no membership fees.
America’s most famous television doctor, Mehmet C. Oz, “Dr. Oz.” offers massage to all surgery patients at the Cardiovascular Institute at New York Presbyterian Hospital. Dr. Oz also gets a weekly massage for himself.**
Why does it work? Several studies show massage reduces levels of the stress hormone cortisol while boosting the feel-good hormones serotonin and dopamine. That works wonders for your blood pressure and nervous system. What’s more, Partap Khalsa, Ph.D. of the National Institutes of Health says the benefits of massage may last as long as a year after just a few treatments.
Zen Massage offers hot stone, deep tissue, Swedish and couples massage. The Zen promise is always a high quality massage you can afford. Here’s to your health!
No contracts. No membership fees. Just high a quality spa massage at prices you can afford.
*Mayo Clinic.com, Jan 30, 2010
**CNN Health, “Massage: It’s real medicine,” Apr. 08, 2007
***Partap Khalsa, Ph.D., National Institutes of Health’s National Center for Complementary and Alternative Medicine
ZEN MASSAGE is America's affordable massage franchise. Low investment. Low operational costs. Affordable prices for the consumer with no long term contracts.
Subscribe to:
Comments (Atom)
